Advanced Routing Rules for Publishers

Publishers can now build complex routing rules to control exactly which buyer receives which leads. The new expression tree model lets you combine conditions with boolean logic — no code required.

Nested AND/OR Logic

Rules now support nested boolean expressions, so you can express conditions like "domain is example.com AND (path is /signup OR utm_source is paid)." Group conditions however you need — there's no limit to nesting depth.

Three Condition Types

• Domain — Route based on which site captured the lead (e.g., example.com)
• URL path — Route based on the page path (e.g., /signup, /landing/offer-a)
• Query parameters — Route based on URL parameters (e.g., utm_source=google, campaign=summer)

Visual Rule Builder

The new filter builder in Settings makes constructing rules intuitive. Add conditions, group them with AND/OR operators, and preview the logic before saving. Each rule shows a human-readable summary so you can verify it at a glance.

Backward Compatible

Existing routing rules continue to work as-is. Behind the scenes, they've been automatically migrated to the new expression tree format — no action required on your part.